The Vibram Lawsuit
There has been a flurry of news articles over the past couple days about the recent lawsuit against Vibram, maker of the Vibram FiveFingers.
Naturally, the somewhat lurid piece in the Daily Mail is my favorite because it describes the shoes as “bizarre” and “odd looking,” and includes pictures of celebrity FiveFinger wearers.
The lawsuit is being brought by a Valerie Bezdek, who’s complaint alleges the “Defendants’ false and misleading advertising campaign has allowed them to reap millions of dollars of profit at the expense of the consumers they have misled.”
It has been my impression that most of the extravagant claims about the benefits of barefoot running–and by extension, running in FiveFingers–were being made by barefoot running advocates and fans of the shoes, not Vibram. I guess we’ll have to see what the court thinks about that.
You can download the 28-page complaint here, if that is your thing.
If you want to read a detailed analysis of the complaint, you can find it at Runnersworld.com.
This could be entertaining.