The email came out of the blue: “Running shoes aren’t the only thing necessary for running,” it read. “It’s important for runners to also protect their eyes with quality, high-performance, activity-specific sunglasses. Avid runners need quality gear.”
We get this kind of email from time to time, and generally ignore them. But this time, the email came from Oakley.
I have to admit I was an easy mark, as I’ve been a big fan of Oakley sunglasses for many years and already own three different pairs. I’ve long used them because the optics are fantastically sharp and the frames fit my face. They also don’t slide down my nose when I run.
My old friend Richie played an important part in my enthusiasm for eye protection and quality lenses. It started in the summer of 1974 when Richie got a Wrist Rocket slingshot for his birthday. When we weren’t busy terrorizing (but never successfully hitting) squirrels throughout the neighborhood, we were busy using it to break things.